At Seattle we try to recapture the artisanal approach towards the craft:
traceability versus non-traceability of crops; handpicked versus mechanized harvesting; hand-roasting versus computerized bulk roasting; manual versus automated espresso production.
This 'quality at-all-costs' orientation cascades down from farm to cup. To continue with our aim to provide product and service at its best, we made a conscious decision never to grow at rate where quality would become a casualty. We remain independent of any international parent company and maintain our roots as an exclusively South African, family-run business.